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Retailers Brace for Digital Transformation

By 2021, smart technologies will provide shoppers with new levels of personalization, speed and convenience, according to recent research from Zebra Technologies Corporation. The technology solutions provider’s 2017 Retail Vision Study analysed the technology trends shaping the future of the global retail industry and enhancing the shopping experience.

Key Facts to Look Out For

The continued rise of online shopping will challenge retailers to provide unprecedented levels of convenience to help drive customer loyalty. By 2021, 65% of retailers plan to explore innovative delivery services, such as delivering to workplaces, homes and parked cars.

By 2021, nearly 80% of retailers will be able to customise the store visit for customers as a majority of them will know when a specific customer is in the store. This will be enabled through technology such as micro-locationing, allowing retailers to capture more data, accuracy and customer insights.

Retailers are looking to create a seamless shopper experience with 78% reporting that it is important or business-critical to integrate e-commerce and in-store experiences.

To speed check-out lines, retailers are planning to invest in mobile self-scanning devices, kiosks and tablets to increase payment options. Eighty-seven per cent of retailers will deploy mobile point-of-sale devices by 2021, enabling them to scan and accept credit or debit payments anywhere in the store.

Seventy-three per cent of retailers rate managing big data as important or business-critical to their operations. By 2021, at least 75% of retailers anticipate investing in predictive and software analytics for loss prevention and price optimisation along with cameras and video analytics for operational purposes and improving the overall customer experience.

According to the survey, the top sources of shopper dissatisfaction include inconsistent pricing between stores and the inability to find a desired item, whether it’s out of stock or misplaced within a store. Seventy-two per cent of retailers plan to fix these issues by reinventing their supply chains with real-time visibility enabled by automation, sensors and analytics.

Fifty-seven per cent of retailers believe automation will shape the industry by 2021 – helping retailers pack and ship orders, track inventory, check in-store inventory levels and assist customers in finding items.

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